RT @markiplier: We are still streaming for the Make-A-Wish Foundation! Join us to help out for a great cause! #markiplier http://t.co/SNM6n…
RT @runnersworld: This runner with Asperger's Syndrome is running Boston for a charity close to her heart: http://t.co/BRw9z0xUEq http://t.…
RT @Marlins: Introducing our 2015 #Marlins Charity Partners! https://t.co/ww75TUloYJ
RT @Factsionary: Hugh Jackman owns a coffee company that donates 100% of its profits to charity.
In the process of making something great.
Think Positive :)
Giving back to others. #StressReliefIn4Words
WATER. Don't take it for granted.🚿
i'm testing twitter.
RT @UNDP: Our @pnudcameroun's @rochdi_najat meets with people living with disabilities, part of @GefsgpCameroon job project. http://t.co/Rx…

Nearly every organisation
Has a social media presence.
Rise above the noise.

Scroll Down

About Us

With almost all organisations now using social media, how do you ensure that you’re being heard? How do you effectively interact with the people - the donors, volunteers, staff, and beneficiaries - who matter to you?

At Social Misfits Media we help charities and social enterprises think strategically about their digital presence. We work with our clients to better engage with those critical to their success by creating dynamic social media strategies for marketing, campaigning, and fundraising.

Social Misfits Media was founded by I.G. Advisors. I.G. is a strategy consultancy specialising in philanthropy, corporate impact, and fundraising advice.

Follow Us



We run social media workshops.
These range in topic from ‘getting started on social media’ to ‘creating original content on a shoestring budget.’ We ensure that each workshop addresses our clients' specific obstacles and opportunities.


We design social media strategies.
Social media platforms are tools that all organisations should be using. But like all tools, you have to know how to use them for them to be effective. We tailor strategies to fit our clients’ needs, ambitions, capacity, and budgets.


We manage social media accounts.
Many organisations want to make social media work for them, but don’t have the time or capacity. We offer end-to-end social media management: from running a specific project to the digital presence of entire organisations.


Using Twitter during fundraising events can
result in 10x more money raised online.

Clients & Partners

Like Us


About that First Tweet PDF Download


"About that First Tweet"

Lessons from the likes of Twitter, Save the Children, LinkedIn, and the New York Public Library (among others) on how to create and implement an engaging social media strategy.

Friends with Money PDF Download


"Friends with Money"

This guide focuses on fundraising on social media. Facebook, Twitter, Cancer Research UK and others discuss the role that social media plays in the fundraising process.

Something to Tweet About PDF Download


"Something to Tweet About"

Facebook, Movember, YouTube, the Red Cross, JustGiving, and many others share their top tips on creating and sharing original social media content no matter your size or budget.

What's Data Got to Do with It? PDF Download



"What's Data Got to Do with It?"

Our latest publication is a beginner's guide to the role data plays in the fundraising process. The likes of Beth Kanter, Facebook, and JustGiving advice on how best to start your data-centric journey.

Creative Commons License
These works are licensed under a
Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License


of people "Unlike" a charity on Facebook
because they post too much.




Coming Soon

We were incredibly busy in 2015! Most recently, we hosted a couple of workshops about Content Creation in Phnom Penh, Cambodia. Last year, we organised "The Future of Social" conference, which featured Facebook, Instagram, JustGiving and Beth Kanter - check out our post on the JustGiving blog or our Storify. We’ve also been busy with various workshops, including YouTube for Charities and a series of #NetNon workshops with Beth Kanter. We have exciting events in the pipeline so keep an eye out on this page and on Twitter for more details.

Connect With Us