Social media and mobile apps have changed how we do good in the world. At Social Misfits Media our mission is to further this tech-based revolution.

That's why we help charities and socially conscious businesses use social media and mobile apps to better interact with the people critical to their success. Our work focuses on developing dynamic social media strategies and mobile apps for marketing, campaigning, and fundraising purposes.

Social Misfits Media was founded by the team behind I.G. Advisors, a consultancy working with individuals and institutions to create effective philanthropy and fundraising strategies.

To learn more about us, please get in touch, we would love to hear from you.

Social Media

Your organisation can't afford to think of social media as a bolt-on or a "nice to have."

A tactical approach to social media can be revolutionary. That's why we help our clients design and implement creative social media strategies that align with their organisational ethos and mission. Our work includes goal setting, audits, design, and recommendations on which platforms to use and what messages to propagate. Our approach:


Set both online and offline targets 


Determine which platforms to use and what content to share


Align your strategy with your marketing & fundraising activities


Turn your strategy into real-time communications


Monitor to ensure you achieve your targets


Given the sheer number of apps we all have on our phones, tablets and computers, it's hard to imagine that several years ago most of us had never even said the word.

We work with our clients to design and develop bespoke apps for either internal use or to interact with key audiences. Whether you want an app to better engage your donors with an upcoming campaign or a simple platform to manage internal volunteers, we can help you design, build, and launch it.

Currently in development: GoodPost. Designed by fundraisers for fundraisers, GoodPost helps charities and social enterprises of any size or remit provide personalised updates to their donors. Using features native to your iPhone/iPod Touch, GoodPost's user-friendly interface builds tailored reports designed to cultivate and thank your donors. Coming soon!  


"Something To Tweet About"

Content determines your success on social media. That's why we've written “Something to Tweet About," to help charities and social enterprises of all types and sizes, think about the kind of content they can create and how to best share that content across social media platforms. Inside the guide, you'll find great case studies - from the likes of Afrikids, Movember, Breakthrough, and the Red Cross - and top tips from our friends at Facebook, YouTube, Google+, JustGiving, and the Dogs Trust. Download the guide here. Be sure to let us know what you think and please be social and share it!

"About that First Tweet"

"About that First Tweet" is a free practical guide to social media aimed at charities and social enterprises. "About That First Tweet" details four great case studies, including the Nike Foundation's famous "Girl Effect" initiative and a fundraising campaign by the Child's i Foundation. The guide also includes great interviews with social media experts, including Claire Diaz-Ortiz, Head of Social Innovation at Twitter, and Libby Leffler, Strategic Partner Manager at Facebook. To download "About that First Tweet", simply click here. Make sure that you pass it on!


Depending on our clients' specific needs, we assemble a team of social media and app development experts drawn from our extensive network.

Carlos Miranda, Founder
In addition to his work with Social Misfits Media, Carlos is also the Chief Executive of I.G. Advisors, a philanthropy and fundraising strategy consultancy. I.G. has worked with clients including the Old Vic, Practical Action, the STARS Foundation, and the Naked Heart Foundation. Carlos is a member of the Advisory Board of the Guardian Voluntary Sector Network and a Trustee of Vital Regeneration. He is fluent in Spanish and spends way too many hours dreaming up his next tweets.

Read more about Carlos, email him, or connect with him on LinkedIn.


A few of our clients:


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c/o I.G Advisors

90 Long Acre

Covent Garden

London. WC2E 9RZ. UK