Good
Revolutionised
Social media and mobile apps have changed how we do good in the world. At Social Misfits Media our mission is to further this tech-based revolution.
That's why we help charities and socially conscious businesses use social media and mobile apps to better interact with the people critical to their success. Our work focuses on developing dynamic social media strategies and mobile apps for marketing, campaigning, and fundraising purposes.
Social Misfits Media was founded by the team behind I.G. Advisors, a consultancy working with individuals and institutions to create effective philanthropy and fundraising strategies.
To learn more about us, please get in touch, we would love to hear from you.
Apps
Given the sheer number of apps we all have on our phones, tablets and computers, it's hard to imagine that several years ago most of us had never even said the word.
We work with our clients to design and develop bespoke apps for either internal use or to interact with key audiences. Whether you want an app to better engage your donors with an upcoming campaign or a simple platform to manage internal volunteers, we can help you design, build, and launch it.
Currently in development: GoodPost. Designed by fundraisers for fundraisers, GoodPost helps charities and social enterprises of any size or remit provide personalised updates to their donors. Using features native to your iPhone/iPod Touch, GoodPost's user-friendly interface builds tailored reports designed to cultivate and thank your donors. Coming soon!
Publications
"About that First Tweet"
In partnership with our friends at Unity Trust Bank, we've put together our very first publication. "About that First Tweet" is a free practical guide to social media aimed at charities and social enterprises. "About That First Tweet" details four great case studies, including the Nike Foundation's famous "Girl Effect" initiative and a recent (and very successful) fundraising campaign by the Child's i Foundation. The guide also includes some enlightening interviews with social media experts, including Claire Diaz-Ortiz, Head of Social Innovation at Twitter, and Libby Leffler, Strategic Partner Manager at Facebook. To download "About that First Tweet", simply click here. Please let us know what you think of it and make sure that you pass it on!
Team
Depending on our clients' specific needs, we assemble a team of social media and app development experts drawn from our extensive network.
Carlos Miranda, Founder
In addition to his work with Social Misfits Media, Carlos is also the Chief Executive of I.G. Advisors, a philanthropy and fundraising strategy consultancy. I.G. has worked with clients including the Old Vic, Practical Action, the STARS Foundation, and the Naked Heart Foundation. Carlos is a member of the Advisory Board of the Guardian Voluntary Sector Network and a Trustee of Vital Regeneration. He is fluent in Spanish and spends way too many hours dreaming up his next tweets.
Read more about Carlos, email him, or connect with him on LinkedIn.
Contact
c/o I.G Advisors
90 Long Acre
Covent Garden
London. WC2E 9RZ. UK




Social Media
Your organisation can't afford to think of social media as a bolt-on or a "nice to have."
A tactical approach to social media can be revolutionary. That's why we help our clients design and implement creative social media strategies that align with their organisational ethos and mission. Our work includes goal setting, audits, design, and recommendations on which platforms to use and what messages to propagate. Our approach:
Target
Set both online and offline targets
Strategise
Determine which platforms to use and what content to share
Integrate
Align your strategy with your marketing & fundraising activities
Implement
Turn your strategy into real-time communications
Track
Monitor to ensure you achieve your targets